Vitality
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✌ I'm a multidisciplinary creative and design leader based in London with 25+ years of experience turning creative vision into commercial growth for ambitious brands — today focused on how AI is reshaping creative leadership, guided by curiosity, ideas and design.
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SELECTED WORK & PROJECTS
My Hands, Mind and Heart are always ready to think, connect and create strong relationships between people, culture and brands.
I mix different disciplines with megaton of inspiration, self-motivation, collaboration and entrepreneurship.
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EXPERIENCE
2021 — Present
Monks — London & Amsterdam, EMEA and UAE
Creative Director / Product Design Director
2014 — 2020
Publicis Sapient — London
Associate Creative Director / Creative Director
2011 — 2013
R/GA — São Paulo
Associate Creative Director
2010 — 2011
unit9 — São Paulo / Florianópolis
Design Director, Digital & Integrated Experiences + Board Advisor
2010
CUBOCC — São Paulo
Senior Creative
2007 — 2009
Gringo.nu — São Paulo
Senior Art Director
For a full resume see my LinkedIn.
Scroll down and let the love begin.
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Partnering with inspiring leaders, clients and brands to transform and elevate their business through imagination, creativity and technology.
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CORE SKILLS
➥ Creative & Design Leadership
➥ Creative Craft & Art Direction
➥ Digital Transformation & Design Strategy
➥ Client & Partner Relationship Management
➥ New Business Development
➥ Brand Experience & Communication
➥ Digital Product & Service Design
➥ UX/UI Design
➥ Creative Mentoring, Team Building & Leadership
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CLIENTS
Absolut Vodka · Amazon · Aviva · AXE Lynx · Barclays · Beats By Dre · BMW · Bradesco Bank · British Airways · Bulldog Gin · Cadbury · Carrefour · Cenomi (Saudi) · Chanel · Coca-Cola · Coinbase · Costa Coffee · Danone · Diageo · Dove · E.On · EasyJet · Fiat Automobiles · Gatorade · Google · Hargreaves Lansdown · Hilton · HSBC Group · Illy Caffè · J&J · Lloyds Banking Group · Maggi · Maserati · MasterCard · McLaren · Meta · Metamask · Microsoft · Mondelēz International · Motorola · NatWest · Nescafé · Nestlé · NHC (Saudi) · Nike · NIO · Nokia · PayPal · PepsiCo · Perk (TravelPerk) · Pernod Ricard · PGA European Tour · Philadelphia · PMI · Qiddiya (Saudi) · RBS – Royal Bank of Scotland · Rexona · Samsung · Sanofi · Save the Children · Scania CV AB · Sony · Spotify · Starbucks · Tesco · The North Face · TikTok · TIM Mobile · Toblerone · Unilever · Vitality · Volvo · Warba Bank (Kuwait) · Whirlpool · YouTube.
Among many others.
For a full resume, see my LinkedIn.
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EXPERIMENTS
SPOTIFY - @wearepoppa
Listen to our latest single - Sleep Paralysis
INSTAGRAM - @higeofreitas
Findings in the city
PIEDE ALATO
"Saudade é perceber quando o tempo não se tem"
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PET SEMATARY
Thanks for coming by ☻
