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Innovative transformation to change the way we bank in Britain


DESCRIPTION

Organizations are increasingly turning IT into a driving force in all aspects of their business. And the Technology Group of Lloyds Bank was tasked to reinvent itself in order to always stay one step ahead, at the forefront of their company. To drive the business forward into the future of finance.

Our goal was to redefine the Group and establish an aspirational brand identity that evokes a sense of creativity and exploration. Create a brand platform to inspire this new founding philosophy for Group IT, one that shows this effortless simplicity, with a bold brave confidence that inspires employees to go above and beyond in the name of technology.


PROJECT

Lloyds Group Technology


ROLES

Associate Creative Director 
Publicis.Sapient - UK

Concept
Experience Design
Art & Design Direction
Design Lead
Branding

LLOYDS-GroupTech-Brand-01LLOYDS-GroupTech-Brand-01
LLOYDS-GroupTech-Card-01aLLOYDS-GroupTech-Card-01a
LLOYDS-GroupTech-Badge-01bLLOYDS-GroupTech-Badge-01b
LLOYDS-GroupTech-Book-01aLLOYDS-GroupTech-Book-01a
LLOYDS-GroupTech-Magazine-01bLLOYDS-GroupTech-Magazine-01b
LLOYDS-GroupTech-Posters_Art-02bLLOYDS-GroupTech-Posters_Art-02b
LLOYDS-GroupTech-Posters_Art-01bLLOYDS-GroupTech-Posters_Art-01b
LLOYDS-GroupTech-Posters_MoveForward-01-frames-01aLLOYDS-GroupTech-Posters_MoveForward-01-frames-01a
LLOYDS-GroupTech-Posters_MoveForward-02aLLOYDS-GroupTech-Posters_MoveForward-02a
LLOYDS-GroupTech-Tshirt-01LLOYDS-GroupTech-Tshirt-01
LLOYDS-GroupTech-Pencil-01LLOYDS-GroupTech-Pencil-01
LLOYDS-GroupTech-Signage-Inside-01aLLOYDS-GroupTech-Signage-Inside-01a
LLOYDS-GroupTech-Newspaper-01LLOYDS-GroupTech-Newspaper-01
LLOYDS-GroupTech-Connected_Spaces-01LLOYDS-GroupTech-Connected_Spaces-01
LLOYDS-GroupTech-mobile-connected_spaces_app-01bLLOYDS-GroupTech-mobile-connected_spaces_app-01b
LLOYDS-GroupTech-mobile-connected_spaces_app-03LLOYDS-GroupTech-mobile-connected_spaces_app-03
LLOYDS-GroupTech-Event-03LLOYDS-GroupTech-Event-03
LLOYDS-GroupTech-Event-02LLOYDS-GroupTech-Event-02
LLOYDS-GroupTech-Event-01LLOYDS-GroupTech-Event-01
LLOYDS-GroupTech-Wall_LED-02LLOYDS-GroupTech-Wall_LED-02
LLOYDS-GroupTech-Wall_LED-01LLOYDS-GroupTech-Wall_LED-01
LLOYDS-GroupTech-CreativeOProcess-01LLOYDS-GroupTech-CreativeOProcess-01
LLOYDS-GroupTech-CreativeOProcess-02LLOYDS-GroupTech-CreativeOProcess-02