Innovative transformation to change the way we bank in Britain
Organizations are increasingly turning IT into a driving force in all aspects of their business. And the Technology Group of Lloyds Bank was tasked to reinvent itself in order to always stay one step ahead, at the forefront of their company. To drive the business forward into the future of finance.
Our goal was to redefine the Group and establish an aspirational brand identity that evokes a sense of creativity and exploration. Create a brand platform to inspire this new founding philosophy for Group IT, one that shows this effortless simplicity, with a bold brave confidence that inspires employees to go above and beyond in the name of technology.