Inside the Rope
There is a shift happening in the game of Golf. ET wanted to differentiate themselves and revolutionise the game of golf and how it is consumed on digital channels.
"Inside the Rope" was our vision to get people closer to the player (players profile page) by providing access to a richer content and build around the diversity and originality that excites their fans and partners.
We delivered a full-blown Digital Transformation and rebrand to cater for a more modern brand that speaks to the next generation of golfers.