Brazil is always #Priceless


DESCRIPTION

MasterCard Priceless Brazil Guide help you discover and share Brazilians’ most memorable experiences with #priceless. The platform is accessible from any device with a directory of places and activities informed by Brazilians’ social media activity.

Users can browse recommendations from friends or chosen experts, also submit their own recomendations using the hashtag #priceless when tweeting, checking in, taking a photo, or posting a status update. This behaviour supplies the guide’s content. They can like experiences, tag things they’ve done, or make a to do list.

In just three months, with no paid media support, over 10,000 people registered to use the guide, posting over 1000 experiences. It’s the best of Brazil, according to Brazilians themselves.


PROJECT

MasterCard Brazil


ROLES

Associate Creative Director
R/GA - BR

Concept
Design Direction
 

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