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grown-up thinking to connect brands to people.
welcome to my world. creative projects with strategic thinking.
experiments with interaction, art & design.
inspirations, creative processes and ideas. YES! a lot of them.

Projeto em destaque

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June 9, 2011

Are you ready for the future? Rexona 2050 – Future Ready protection

Concept, Art Direction, IA, Lead Design

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/01.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/02.jpg
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posted in interactive

tags: 3D, advertising, concept design, creative, design, Grïngo, IA, interactive, Lowe NY, motion, planning, rexona, robot, site, sketches, strategy, unilever, web

June 9, 2011

I bet it’s in you Sidney, isn’t it? – Gatorade Canada

Art Direction, Lead Design

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/013.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/023.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/033.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/073.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/083.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/093.jpg

posted in interactive

tags: 3D, advertising, animation, award winning, Canada, creative, design, flash, FWA, FWA site of the day, Gatorade, Grïngo, IA, interactive, online games, site, strategy, Tribal DDB, typography, web

June 9, 2011

Enjoy the Happinnes Factory 2 – Coca-Cola Brazil

Concept, Art Direction, IA, Lead Design, Illustration (for Brazil)

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/00.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/15-msn.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/21-kiosq.jpg

posted in interactive

tags: advertising, AKQA, animation, Brazil, Coca-Cola, concept design, creative, design, flash, Grïngo, Happiness Factory, IA, illustration, interactive, MSN, MSN tab, online campaign, online games, planning, site, sketches, strategy, US, web

brand, identities & types_

June 9, 2011

Rebrand and new identity – Guardía T-Shirts

Concept, Art Direction, Design, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0120.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0220.jpg
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posted in brand, identities & types

tags: brand, Brazil, concept design, creative, design, Guardía T-Shirts, identity, illustration, planning, print, sketches, strategy, t-shirt, t-shirts design

brand, identities & types_

June 9, 2011

Developing new brand identity for Brasminton Sports

Concept, Art Direction, Design, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0116.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0216.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/058.jpg

posted in brand, identities & types

tags: Bedminton, brand, Brasminton, Brazil, concept design, creative, design, identity, illustration, planning, print, sketches, sports equipment, strategy

brand, identities & types_

June 8, 2011

New brand identity for Chocco Café

Concept, Art Direction, Design, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0117.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0217.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0316.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/059.jpg

posted in brand, identities & types

tags: brand, Brazil, cafe, Chocco Cafe, concept design, creative, design, drink & food, identity, illustration, packing, planning, print, sketches, strategy

brand, identities & types_

June 8, 2011

Pregadora. It can hang, hold and stop you – Typo project

Concept, Art Direction, Design, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0114.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0214.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0313.jpg

posted in brand, identities & types

tags: brand, Brazil, concept design, creative, design, illustration, Pregadora font, print, sketches, typography

brand, identities & types_

June 8, 2011

Direct from the Milk, Mimilka was born – Typo project

Concept, Art Direction, Design, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/a.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/b.jpg
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posted in brand, identities & types

tags: brand, Brazil, concept design, creative, design, illustration, Mimilka font, print, sketches, typography

art & illustration_

June 8, 2011

Some of my trully sight of life – geO art & paintings

Concept, Art, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/telas-quadros-01.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/telas-quadros-02.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/telas-quadros-13.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/telas-quadros-14.jpg

Please visit my Piedealato’s art blog for more details: http://piedealato.wordpress.com

posted in art & illustration

tags: art, art on the wall, Brazil, creative, design, illustration, painting, party, photo, sketches

art & illustration_

June 8, 2011

Painting on the Wall – Sahate ex-flat in Sao Paulo

Concept, Art, Design, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/telas-paredes_cabecudo-01.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/telas-paredes_cabecudo-02.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/telas-paredes_cabecudo-06.jpg

posted in art & illustration

tags: art, art on the wall, Brazil, creative, design, illustration, painting, photo, sketches