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grown-up thinking to connect brands to people.
welcome to my world. creative projects with strategic thinking.
experiments with interaction, art & design.
inspirations, creative processes and ideas. YES! a lot of them.

Projeto em destaque

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July 13, 2011

Homie – Rediscover your home

Concept, Business Strategy, Planning, Art Direction, IA, Lead Design, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2011/06/014.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/024.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2011/06/242.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/251.jpg

posted in interactive

tags: brand, business planning, concept design, design, Homie, interactive, iPad, mobi, platform, sketches, strategy, touch screen, UX

brand, identities & types_

July 13, 2011

Homie – Rediscover your home

Concept, Business Strategy, Planning, Art Direction, Design, Illustration

Click to
view work

http://www.geofreitas.com/blog/wp-content/uploads/2011/06/015.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/025.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/035.jpg
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posted in brand, identities & types

tags: brand, Brazil, business strategy, concept design, creative, design, Homie, icon design, identity, illustration, planning, print, sketches, strategy

June 13, 2011

TRANSFER – Urban and Contemporary Art

Concept, Strategy, Art Direction, IA, Lead Design, Illustration, Typography

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2011/06/017.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/057.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2011/06/175.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/185.jpg

posted in interactive

tags: art, brand, Brazil, concept design, contemporary art, creative, cubo.cc, design, exhibition, identity, illustration, interactive, iPad, mobile, planning, print, strategy, street art, Transfer, typography, urban culture

brand, identities & types_

June 13, 2011

TRANSFER – Urban and Contemporary Art

Concept, Strategy, Art Direction, Lead Design, Illustration

Click to
view work

http://www.geofreitas.com/blog/wp-content/uploads/2011/06/016.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/026.jpg
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posted in brand, identities & types

tags: art, brand, Brazil, concept design, contemporary art, creative, cubo.cc, design, exhibition, illustration, planning, print, strategy, street art, Transfer, typography, urban culture

June 13, 2011

Samsung Netbooks – Rethinking your size

Concept, Art Direction, IA, Lead Design, Illustration, Typography

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2011/06/013.jpg
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posted in interactive

tags: advertising, concept design, creative, creative process, design, game, illustration, netbook, online games, planning, Samsung, sketches, social, strategy, twitter

June 13, 2011

Knorr Quick Soup

Concept, Art Direction, IA, Lead Design, Illustration, Typography

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2011/06/012.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/022.jpg
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posted in interactive

tags: concept design, creative, creative process, cubo.cc, game, illustration, interactive, Knorr, planning, sharing, sketches, social, typography, video

June 13, 2011

2primas – Sertånea experiment

Concept, Art Direction, IA, Lead Design, Typography

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2011/06/011.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/021.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2011/06/12.jpg

posted in interactive

tags: concept design, creative, design, fashion, interactive, planning, typography

June 13, 2011

Starbucks Stories

Concept, Art Direction, IA, Lead Design, Illustration

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2011/06/01.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2011/06/02.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2011/06/06.jpg

posted in interactive

tags: advertising, art direction, concept design, creative, digital, interactive, iPad, mobile, planning, sketches, strategy, unit9

June 9, 2011

Gondry’s Dream – Motorola Razr2 Campaign

Concept, Art Direction, IA, Lead Design, Illustration, Typography

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/022.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/032.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/042.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/082.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/092.jpg

posted in interactive

tags: advertising, animation, cell phone, concept design, creative, Cutwater SF, design, flash, Grïngo, IA, illustration, interactive, Michel Gondry, mobile, Motorola, paper vision, planning, robot, Rzr2, San Francisco, site, sketches, strategy, typography, US, web

June 9, 2011

Welcome you! The sleeker, smarter, stronger Razr2 from Motorola

Concept, Art Direction, IA, Lead Design

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view work

http://www.geofreitas.com/blog/wp-content/uploads/2008/12/011.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/021.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/031.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/091.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/101.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/111.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/121.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/13.jpg

posted in interactive

tags: 3D, advertising, award winning, cell phone, concept design, creative, Cutwater SF, design, flash, FWA, FWA site of the day, Grïngo, IA, interactive, mobile, motion, Motorola, movie, planning, robot, Rzr2, San Francisco, site, sketches, strategy, US, web