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grown-up thinking to connect brands to people.
welcome to my world. creative projects with strategic thinking.
experiments with interaction, art & design.
inspirations, creative processes and ideas. YES! a lot of them.

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art & illustration_

March 4, 2009

Believe me, I can handle!

Concept, Art, Design, Illustration

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http://www.geofreitas.com/blog/wp-content/uploads/2009/03/telas-joycepascowitch-ilustra-01.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2009/03/telas-joycepascowitch-ilustra-07.jpg

posted in art & illustration

tags: art, art on the wall, Brazil, creative, design, fashion, illustration, joyce pascowitch, magazine, painting, photo, sketches

December 9, 2008

Gondry’s Dream – Motorola Razr2 Campaign

Concept, Art Direction, IA, Lead Design, Illustration, Typography

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/022.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/032.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/082.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/092.jpg

posted in interactive

tags: advertising, animation, cell phone, concept design, creative, Cutwater SF, design, flash, Grïngo, IA, illustration, interactive, Michel Gondry, mobile, Motorola, paper vision, planning, robot, Rzr2, San Francisco, site, sketches, strategy, typography, US, web

December 9, 2008

Welcome you! The sleeker, smarter, stronger Razr2 from Motorola

Concept, Art Direction, IA, Lead Design

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/011.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/021.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/101.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/121.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/13.jpg

posted in interactive

tags: 3D, advertising, award winning, cell phone, concept design, creative, Cutwater SF, design, flash, FWA, FWA site of the day, Grïngo, IA, interactive, mobile, motion, Motorola, movie, planning, robot, Rzr2, San Francisco, site, sketches, strategy, US, web

December 9, 2008

Are you ready for the future? Rexona 2050 – Future Ready protection

Concept, Art Direction, IA, Lead Design

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/01.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/02.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/11.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/12.jpg

posted in interactive

tags: 3D, advertising, concept design, creative, design, Grïngo, IA, interactive, Lowe NY, motion, planning, rexona, robot, site, sketches, strategy, unilever, web

December 9, 2008

I bet it’s in you Sidney, isn’t it? – Gatorade Canada

Art Direction, Lead Design

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/013.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/023.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/033.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/053.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/063.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/073.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/083.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/093.jpg

posted in interactive

tags: 3D, advertising, animation, award winning, Canada, creative, design, flash, FWA, FWA site of the day, Gatorade, Grïngo, IA, interactive, online games, site, strategy, Tribal DDB, typography, web

December 9, 2008

Enjoy the Happinnes Factory 2 – Coca-Cola Brazil

Concept, Art Direction, IA, Lead Design, Illustration (for Brazil)

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/00.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/21-kiosq.jpg

posted in interactive

tags: advertising, AKQA, animation, Brazil, Coca-Cola, concept design, creative, design, flash, Grïngo, Happiness Factory, IA, illustration, interactive, MSN, MSN tab, online campaign, online games, planning, site, sketches, strategy, US, web

brand, identities & types_

December 9, 2008

Rebrand and new identity – Guardía T-Shirts

Concept, Art Direction, Design, Illustration

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0120.jpg
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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/151.jpg

posted in brand, identities & types

tags: brand, Brazil, concept design, creative, design, Guardía T-Shirts, identity, illustration, planning, print, sketches, strategy, t-shirt, t-shirts design

brand, identities & types_

December 9, 2008

Developing new brand identity for Brasminton Sports

Concept, Art Direction, Design, Illustration

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0116.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0216.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0315.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0412.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/058.jpg

posted in brand, identities & types

tags: Bedminton, brand, Brasminton, Brazil, concept design, creative, design, identity, illustration, planning, print, sketches, sports equipment, strategy

brand, identities & types_

December 8, 2008

New brand identity for Chocco Café

Concept, Art Direction, Design, Illustration

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0117.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0217.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0316.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0413.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/059.jpg

posted in brand, identities & types

tags: brand, Brazil, cafe, Chocco Cafe, concept design, creative, design, drink & food, identity, illustration, packing, planning, print, sketches, strategy

brand, identities & types_

December 8, 2008

Pregadora. It can hang, hold and stop you – Typo project

Concept, Art Direction, Design, Illustration

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http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0114.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0214.jpg
http://www.geofreitas.com/blog/wp-content/uploads/2008/12/0313.jpg

posted in brand, identities & types

tags: brand, Brazil, concept design, creative, design, illustration, Pregadora font, print, sketches, typography