June 13, 2011 · No Comments!

about

about_
About geO
Disruptive Creative & Art Director with more than 13 years of working experience

BUh!

INFOS_

“geO Freitas” – Carlos George dos Anjos Freitas
25.11.1977
Male, still single and from Brazil.

Disruptive Creative & Art Director with more than 13 years of working experience.
From concepts to the loving craft of making things come to live.

about me

br.linkedin.com/in/geofreitas

CONTACTS_

general mail: oi@geofreitas.com
private email: freigeo@gmail.com
skype: geofreitas

OTHER SITES_

 

LinkedIn
br.linkedin.com/in/geofreitas

twitter
@geofreitas

facebook
facebook.com/geofreitas

Piede Alato project
facebook.com/miopiedealato

GEO FREITA'S SUMMARY_

Creative thinking and curiosity are part of my life as much as breathing.
This is my essence and what I have to share with the world.

I've always believed in having a cross disciplinary abilities as a way to strong my creative excellence, this is the reason I wake up every day and work to come up with ideas in the intersection between business, creativity and technology.

My mindset is to identify complex problems and bring forth elegant creative solutions all the time to create meaning and value for me, for the people around and for the business I'm working for.

My professional experience is of over 13 years working in communications, most of it, dedicated to digital & interactive communication. These years prepared me to understand, manage and address clients’ needs in a meaningful, gorgeous and integrated way.

My focus is always committed to three pillars that intersect: the client’s brand – ideas – and the user throughout all the process to let them discover them selves and improve their lives. Everything in the best win-win game.
(And in a not so polite business 2.0 version: What you give to the world is what you receive in your ass)

My strong professional traits include:
My Hands, Mind and Heart to think, connect and create strong relationships between people and brands.
And mixing different disciplines to deliver fully integrated communication, as well as a megaton of inspiration, self-motivation, collaboration and entrepreneurship.

I'm passionate about what I do and I'm very healthy compromised with outstanding work, and of course having a lot fun in the process.

PS: I love the magic of sharing ideas and meeting new people. Don't be shy, if interested, drop me a line and get in touch.

SKILLS_

GENERAL

creative strategy
creative direction & leadership
pitches, presentations & building relationship with clients and partners
creative mentoring & team managing
narrative / storytelling (fall in love in non-linear and participative ways)
concept development
product development
campaign development
art direction & design
advertising & messaging
print & publishing design
visual communication
photography
illustration
typography

BRAND

brand & design strategy
brand user experience design
brand identity design
brand development
digital branding

DIGITAL

digital strategy
systematic design
experience design
interaction & interface design
information design & visualization
interactive advertising & emerging media

MOBILE & SOCIAL

social media strategy & storytelling
mobile application design
social driven messaging from conception to production

SOME CLIENTS AND BRANDS I’M PROUD OF HAVING WORKED WITH AND FOR_

TIM mobile (BR and International)
MasterCard (BR and International)
Google (BR)
Unilever (BR)
Coca-Cola Company (US)
Coca-Cola Brasil (BRA)
Coca-Cola Mexico (MX)
PepsiCo (BR)
Unilever International (US)
Absolut Vodka (BR and SE)
Motorola, Inc. (US)
Samsung (BR)
Chanel (FR)
Beats by Dr. Dre (UK)
North Face (US)
Gatorade (CA)
Starbucks (US)
BRF foods (BR)
Fiat Automobiles (BR)
MSN (UK and BR)
Multibras -Whirpool (BR)
Microsoft (BR)
Sadia (BR)
Bradesco (The largest private bank in Brazil) (BR)
Globo.com (BR)
Nike (BR)
Vivo (one of the TOP10 telecom mobile company in the world) (BR)
Chrysler Automóveis (BR )
SAP – Business Software Solutions Applications and Services (BR)

R/GA (BR and International)
Agency AKQA SF (US)
DDB Paris (FR)
Unit9 (UK)
Goodby, Silverstein & Partners SF (US)
Agency Cutwater SF (US)
Agency Lowe NY (US)
Agencia Santo (ARG)
Tribal DDB (CAN)

among many others…

 

PROFESSIONAL EXPERIENCE_

July.2011 to July.2013 – (2 years 1 month)
R/GA Brazil

ACD - Associate Creative Director
01. Direct creative projects, manage team work and building relationship with clients.
02. Strategic & idea approach: from concepts to the loving craft of making things come to live.

www.rga.com

July.2010 to July.2011 – (1 year 1 month)
unit9 | Digital Creative Production Company (Brazil - UK)

Interactive Director - Concept & Art Direction

www.unit9.com

March.2010 to July.2010 – (less than 1 year)
Cubo.cc | The Monster Whatever Hotshop

Senior Art Director

www.cubo.cc

January.2007 to November.2008 – (1 year and 11 months)
Grïngo Agency

Senior Art Director

www.gringo.nu

March.2005 to January.2007 – (1 year and 11 months)
ISOBAR Brasil - Agência Click

Art Director


www.agenciaclickisobar.com.br

October.2001 to February.2005 – (3 years and 5 months)
Nativ – Interactive Agency

Partner and responsible for creative department

www.nativ.com.br

October.1999 to March.2001 – (1 year and 6 months)
Cartello – Interactive Communication

Art Director

www.cartello.com.br

May.1998 to September.1999 – (1 year and 5 months)
Inovação – Interactive Communication

Junior Art Director and Interface Designer

April.1997 to May.1998 – (1 year and 1 month)
Master InNet – IT Consulting Firm

Junior Designer & Interface Designer

EDUCATION_

1996 – 2000
UFPE – Pernambuco Federal University, PE – Brazil

BA in Communication licensed in Advertising and Propaganda – Focused in Advertising Innovation, Creation and Art Direction.

TEACHING EXPERIENCE_

28 May.2011 – Curitiba – PR
TAUGHT A CREATIVE WORKSHOP CLASS AT LEMON SCHOOL FOR CREATIVES.
“CREATIVE CHALLENGES” – COURSES

Course Load: 5 hours

15 July.2008 to 22 July.2008 – Sao Paulo – SP
TAUGHT TWO LESSONS AT I-MBA ON PLANNING AND INTERACTIVE MARKETING FOR I-GROUP COMPANY.
“CREATIVE CONCEPTS I and II” – COURSES

Course Load: 15 hours

18 October.2006 to 25 October.2006 – Sao Paulo – SP
COURSE + WORKSHOP ON DESIREABILITY AND INTERACTIVE BRAND EXPERIENCE CONSTRUCTION

“ABOUT DESIREABILITY” – COURSE 01
Make me: Laugh, rest, cry, share, scream and act. Make me breathe.
Course Load: 5 hours

“ABOUT BRAND EXPERIENCES” – COURSE 02
Identifying and creating brand experiences. A practical and immersive approach.
Course Load: 5 hours

EXHIBITS & ART_

July.2013 – São Paulo – SP – Brazil
NONNO.4 | A PHOTO EXHIBITION - An intimate photo journey to celebrate my Grandpa's 94 YO of experience

July.2009 to August.2009 – Collegio das Artes – Sao Paulo – SP – Brazil
A COLLECTIVE EXHIBITION WITH 9 ARTISTS (1 ART WORK SHOWN FOR 1 MONTH)

April.2009 – JAzZ nos Fundos, Jazz Club – Sao Paulo – SP – Brazil
“TONES AND SUBTONES AT HOME” – SOLO EXHIBITION WITH 11 PAINTINGS

October.2008 to october.2009 – Casa Mineira Museum– Sao Paulo – SP – Brazil
EXHIBIT ON ARCHITECTURE AND INTERIORS (1 ART WORK SHOWN FOR 1 YEAR)

June 21.2008 – Casa das Rosas Museum – Sao Paulo – SP – Brazil
EXHIBIT OF 5 PAINTINGS FOR PROJECT CITY AND POETRY AND LIVE PERFORMANCE OF ART + POETRY

December.2007 – Museum Daimler Chrysler Brazil – SP – Brazil
CHRYSLER TOYART EXHIBIT